Setel Illustration System
Illustration has played a crucial supporting role in the Setel app.
Our aim is to make illustrations relatable and easy to understand by incorporating local elements and cultural references. This approach helps convey messages more effectively and creates a deeper connection with our users.
My Role
I am the illustration system owner and illustrator, working closely with my colleague, Ling Jien, as a team of two. We ensured consistency in our illustrations. Together, we created a cohesive and visually appealing system that enhanced the user experience across the Setel app.
Scene
Scene is crafted to clarify and simplify complex tasks for users, enhancing the app's intuitiveness and user-friendliness.
People
We design people in various postures to support the marketing team in crafting engaging social media posts and to assist the design team in their creative projects.
Food
Spot
Spot is used to complement content with simplicity and clarity.
Tile
Tiles represent the core features of the Setel app, designed to be easily recognizable and understandable for users.
Screens
Copyright © moonhuilee 2026
Setel Illustration System
Illustration has played a crucial supporting role in the Setel app.
Our aim is to make illustrations relatable and easy to understand by incorporating local elements and cultural references. This approach helps convey messages more effectively and creates a deeper connection with our users.
My Role
I am the illustration system owner and illustrator, working closely with my colleague, Ling Jien, as a team of two. We ensured consistency in our illustrations. Together, we created a cohesive and visually appealing system that enhanced the user experience across the Setel app.
Scene
Scene is crafted to clarify and simplify complex tasks for users, enhancing the app's intuitiveness and user-friendliness.
People
We design people in various postures to support the marketing team in crafting engaging social media posts and to assist the design team in their creative projects.
Food
Spot
Spot is used to complement content with simplicity and clarity.
Tile
Tiles represent the core features of the Setel app, designed to be easily recognizable and understandable for users.
Screens
Scene
Spot
Tile
Marketing
Copyright © moonhuilee 2026